Advertising
Facebook ads, Google ads, Snapchat ads; the burden of being out of your element can add up quickly. Let us focus on making you easily accessible, and let you focus on being the best you can be in your industry.
Targeted & Efficient
We have years of advertising experience working for regional news stations, car dealerships, roofing companies, and dinnerware manufacturers. Managing an advertising campaign requires research, attention to detail, and a personal connection that you won't get anywhere else.
Now we want to work with you.
Why should I advertise my small business?
Being the owner of a small business can be tough. You don't have the advantage of large marketing departments or people creating content for you 24/7 - having limited resources, can make it difficult to compete with larger companies. Advertising is vital for evening the score when it comes to increasing brand awareness and attracting customers. By effectively promoting your products or services, small businesses can reach a wider audience and differentiate themselves from their competition. Additionally, advertising will allow you to target specific demographics and tailor their messaging directly to specific audiences, which can lead to increased sales and growth.
- A study by the Small Business Administration found that small businesses that advertise on average grow 7-8% faster than those that don't.
- A survey by the Nielsen Company found that businesses can expect an average return on investment of $2 for every $1 spent on advertising.
- A survey by the Advertising Research Foundation found that advertising is effective in building brand awareness and preference, with 84% of consumers being more likely to purchase from a brand they are familiar with.
- A study by the Direct Marketing Association found that businesses that advertise regularly have a higher rate of success than those that don't, with the failure rate for non-advertising businesses being 18 times higher than for advertising businesses.
- A survey by the Interactive Advertising Bureau found that online advertising is effective in driving website traffic and sales, with online advertising resulting in a 200-400% increase in website traffic and a 15-30% increase in sales.
At LC3 Creative, we believe advertising can play a vital role in helping your small business establish itself in a crowded market and build a loyal customer base for years to come. We can't wait to get started with you.
Our toolbox
SEO Case Study: Valley Roofing
Residential & Commercial Contractors
Since 2001, Valley Roofing has been setting a high standard of workmanship for a variety of services. When we built their website, our goal was to capture as many of their services as possible - while still carrying the tradition of customer care they exhibit with every project. When we discussed ads, they wanted to maintain a focus on these services with imagery that conveys the precision and attention they give to every contract.
Though their main focus is southern Columbiana County in Ohio, collectively, we wanted to run a targeted campaign to let people in the northern parts of the county know about their business. Our situation is kind of unique too, in that we wanted to compete for business in northern West Virginia, western Pennsylvania, and northern Jefferson County of Ohio as well.
When designing their ads, we used assets from previous projects, and their logo with contact information readily available on each post. Our campaigns returned incredible results, with not only a strong return on business, but on Facebook likes and website visits as well.
At LC3 Creative, we believe running advertising campaigns is a vital part of any business - previous experience shows that people tend to make decisions about the goods and services they buy at all times of the day, during all kinds of activities. Targeted digital advertising allows you to meet your audience where they are when they are searching for a service or product just like yours.
Frequently Asked Questions (FAQs)
-
How much does advertising cost?
The cost of advertising depends on a variety of factors, such as the size of your business, the type of advertising you wish to pursue, and the length and strategy of the campaign. Generally speaking, we have a wide variety of experience on advertising campaigns worth $50 to campaigns that may be in the thousands.
-
What channels do you provide advertising on?
We provide advertising services on a variety of channels, including social media (Facebook, Instagram, Twitter, Snapchat, etc.), search engines (Google, Bing, etc.), and display networks (Google Display Network, YouTube, etc.). In addition, we can also arrange for you to advertise on other channels, such as radio and television.
-
Who will manage my advertising campaign?
Our experienced LC3 Creative advertising team will work closely with you to ensure your campaign is well-managed and achieves success. We provide expert advice and guidance to make sure that your campaign is tailored to meet your goals and objectives.
-
How will I see the results of the campaign?
At the end of the advertising campaign, we will build a detailed report on the analytics of both the platform we run the ad on, and assets you already manage like your website and social media. This way, we can track any cross promotion that leads to increases in traffic and conversions. We like to review these results with you in person, and have a conversation about what we need to lean into and what we need to steer away from for the next campaign.
