Search Engine Optimization (SEO)
Our goal is to make your business attractive to future customers, previous customers, and people that don't even know they need you yet. We want to make your digital presence rank as high as possible, because you deserve to be noticed.
Strategic & Thorough
The best place to hide, is on the second page of search engine results - because no one ever goes there. We use advanced industry level tools like Screaming Frog, Semrush, and Google Lighthouse to audit your site and fix any errors.
Our goal is to get you ranked as high as possible.
How does SEO impact my small business?
Search engine optimization (SEO) can have a significant impact on the success of a small business by increasing brand awareness and driving more qualified traffic to their website. When a website ranks high in the search engine results page (SERPs), it can lead to more visibility and credibility for the business, which can result in more leads and sales. Content creation and keyword research are also important elements of SEO, as they help determine the topics and keywords that a small business should be targeting to attract more visitors to their website.
- A survey by Moz found that higher search engine rankings lead to more website traffic, with websites appearing on the first page of Google search results receiving 95% of all traffic.
- A study by Search Engine Land found that SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
- A survey by Hubspot found that organic search is the primary source of website traffic, accounting for 53% of all website visitors.
- A study by the Aberdeen Group found that companies that have a strong SEO strategy in place are 2.8 times more likely to acquire customers than companies that do not.
- A survey by BrightEdge found that organic search drives 51% of all website visitors.
At LC3 Creative, we believe that SEO can have a significant impact on small businesses by increasing their visibility and driving more qualified traffic to their website. However, it's important for small businesses that we work with to understand that SEO is not a one-time effort. As a team (client and agency) we need to stay up to date with the latest trends and best practices in order to achieve the best results.
Our toolbox
SEO Case Study: Austintown Hobby & Raceway
Locally owned & nationally recognized
After meeting with Austintown Hobby & Raceway's executive team, it was clear we had a big reputation to uphold - they had never had a website before but were pretty active on Facebook. We discussed the need to be competitive not only on the racetrack, but on Google and other search engines, especially being in a larger market like Youngstown, Ohio.
From the start, we knew that we wanted to focus on keywords related to radio controlled vehicles of all shapes and sizes, and brag about the huge indoor track that makes their location on Mahoning Avenue unique. The cool thing about our job as a marketing agency is getting to learn about and dive right into a variety of industries.
We get to learn a lot of wild and incredible new things, but also get to partner with some pretty cool people and watch their business grow right beside ours. In addition to their website, we wanted to grow traffic on their eBay store which sells just about any part you could ever want, and their LiveRC software which lets racers track their times, events, watch videos and more.
Where do you rank when you search the name of your company? What about when you search broader terms like "________ near me"? Our focus is to build not only a beautiful and functional website, but also one that works just as hard as you do.
Frequently Asked Questions (FAQs)
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What is search engine optimization (SEO)?
Search engine optimization (SEO) is the process of optimizing web content to rank higher in search engine results. This involves creating content that is focused on key topics, making sure the website is easy to use and navigate, and using keywords in the content that are relevant to the search engine’s algorithms.
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What is local SEO?
Local SEO is the practice of optimizing website content and visibility for local-based search engine queries. This includes making sure that the content on the website is optimized for local searches, as well as taking steps to make sure that the website is visible in local search results.
We work with small businesses all around the Ohio Valley in Columbiana County, Mahoning County, and even in other states like Beaver County and Hancock County. But the nature of our job means we can work with you in any part of the United States through virtual meetings and professional grade tools to match your local competition.
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How long does it take to see the results from an SEO rework?
This depends on the situation, local competition, and other factors outside of our control - however, we recommend clients wait one to three months before stressing too much. SEO is easy to analyze and modify even if things do not appear to be going our way at first, and some jobs can be bigger than others.
