Web Design
You deserve an online presence as unique as your business. We are a no one-size-fits-all agency and will tailor your website to your exact needs. The digital representation of your brand should be about the top-level experience and service that you provide for your customers.
Unique & Functional
If the recent pandemic taught us anything, it's that EVERY brand needs an online presence to stay connected to their customers. We help you bridge that gap by building a website that is as unique as your business, and one that helps you sell items, gather donations or registrations, or simply inform.
We help you go to the next level.
Why should I worry about web design as a small business?
Web design is important for a small business's marketing strategy because it is often the first point of contact that potential customers have with the business. A well-designed website can create a positive first impression and establish credibility, trust, and authority for the business. A website that is optimized for search engines and easy to navigate can help to improve search engine rankings and drive more traffic to the site. This can lead to more leads, sales, and ultimately, revenue for the business.
- A study by Shopify found that 84% of consumers believe that a small business with a website is more credible than one without a website.
- A study by the Pew Research Center found that greater than 85% of Internet users in the US have searched for a product or service online.
- According to a survey by Local Search Association, 97% of consumers search for local products and services online.
- A survey by Web.com found that 61% of customers are more likely to buy from a website that is mobile-friendly.
- A survey by the National Small Business Association found that businesses with websites reported higher revenues than those without websites.
At LC3 Creative, we believe every business needs a visually consistent website, that reflects the business's values, mission, and brand personality. A well designed website serves as an online brochure - it can be used to sell products and services, it can be used to generate leads, and it can be used to build relationships with customers.
Our toolbox
Web Design Case Study: CrossRoads
Family Owned Assisted Living
In the spring of 2022, we started a relationship working with the folks at CrossRoads Assisted Living in East Liverpool, Ohio. A company that has been around for over 15 years, CrossRoads is family owned and operated, dedicated to providing top notch care and services to their residents. They operate two sides of the business, assisted living and memory care - providing dining, therapy, residential and community services to each.
Web design is a complex subject. There are always a few things we aim to do when building the website for our clients, but it is important to note that every single client and their website is unique. How we approach a strictly informational client is not how we would approach an eCommerce client. In addition to this, how we approach each industry different too because what might work for a roofing customer doesn't work for a clothing boutique.
- Establish the brand for your client (font choice, color palette, multiple versions of the logo)
- Generate personas for the customers who will visit and use your website (intention, goals, and expectations)
- Assemble content (images, text, products info if eCommerce, policies and statements)
- Create a sitemap to determine flow of the site (we try to keep everything on your site within 3 clicks)
- Buy a domain that is representative of your brand AND easy to remember for potential customers
- Connect any external resources that provide legitimacy to your brand (social media links, organizations like BBB, etc.)
- Build using Search Engine Optimization, Accessibility and Privacy techniques
With CrossRoads, there are three primary personas we have when we think of potential users of their website. Family members of residents, people who are unsure of the next step, and want to see what an assisted living facility has to offer - they want to see pictures of happy residents and explore what makes CrossRoads different. Residents who know they are in need of opportunity and encouragement, who don't want to lose their independence but need an extra pair of hands sometimes. And young aspiring medical practitioners looking for top-notch facilities to build experience and grow, need a way to apply for careers.
With these three personas in mind, we designed a website that represents the 15+ years of experience that CrossRoads has giving every resident a great place to call "Home."
Frequently Asked Questions (FAQs)
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Why do I need a website?
A website is essential for establishing an online presence, building credibility, and reaching a wider audience. It serves as a 24/7 marketing tool that can help you showcase your products or services and engage with customers. We like to give customers the analogy of even a single page website being a billboard for your potential customers to learn who you are, what services you provide, and how you can help them.
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What type of websites do you create?
Our LC3 Creative web development team has a wide variety of experience on a number of the standard industry platforms (Wix, Shopify, GoDaddy, Wordpress, Vue, and code). This means we can create almost any type of website - ecommerce stores, business websites, portfolios, blogs, and more.
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How much does building a website cost?
The cost of website development depends on the size and complexity of the project, as well as the features that you require. For a basic website, you can expect to pay anywhere from a few hundred to a few thousand dollars based on your technology stack alone. If you require additional features and customization, a web developer like LC3 Creative is required and we strive to be affordable for businesses of all sizes/budgets.
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How much time does it take to build a website?
The amount of time it takes to build a website varies depending on the size, complexity, and features of the project. On average, a basic website can take anywhere from a few days to a few weeks to complete. One thing we always try to tell clients is that your role in building the website is just as important as ours. At LC3 Creative, we like to make the process conversational so that it is something we both are proud of.
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What features do you include in a website built by LC3 Creative?
By default, every website we build has Search Engine Optimization (SEO) built in to make you competitive on a national and local level. We also strive to follow the latest legal precedents and make our websites compliant to ADA best practices. These features uniquely set us apart because many agencies will try to upcharge you for these services or neglect them entirely.
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How will I know if my website was a good investment in my business?
At the conclusion of every month, we will send you analytics reports summarizing various data points on your users (anonymous by default). You will not be able to see exact information like name, age, sex, or birthday. You will be able to see general information like nearest city, how they found your site (social media versus search engine), and what pages were visited the most. This information allows us to have a conversation with you on how we together can optimize your site and create, repair, or remove sections of your website for better performance.